3rd party event sponsorship and exhibition at Gartner Sympsium

Client: Oracle
Campaign Name: Gartner Symposium Exhibition Sponsorship

The Challenge

Our client was looking for an agency to deliver a standout execution by generating experiential buzz during the event. In order to optimise investment, the client also looked to execute pre and post event communications to extend the life of the campaign, amplifying the Oracle solutions proposition, while also promoting key stakeholders within the business and connecting them with target contacts.

The Deliverables

  • Pre-event thought leadership articles posted on behalf of Chuck Hollis, SVP Infrastructure to promote his participation at the conference
  • Post-event LinkedIn connections with key sales stakeholders to provide an effective gateway for follow-up and nurture
  • Strategic management of the campaign Go To Market including marketing communication messaging, experiential and prospect nurture
  • End-to-end event management, including delegate visitor generation to the Oracle stand
  • Competition management to incentivise lead capture
  • Promotional product sourcing and procurement
  • Exhibition design and fitout and management

The Results

  • 160% visitor scan target attainment
  • 120% pipeline attainment generation
  • Over 45 communication pieces delivered over 5 weeks
  • Over 400 contacts connected with key Oracle stakeholders