Data In Action 3rd Party Exhibition Management

The Challenge

Communicate the Oracle Storage brand proposition while attracting as maximum stand visitors in order to garner as many business card lead scans as possible. In addition, the client mandate was to generate interest-based leads and registrations for follow-up workshops in Sydney, Melbourne and Brisbane.


How we made it happen…

  • Social Media Pre-Event Hype
  • Exhibit theming to communicate storage value propositions
  • Stand design and build
  • Visitor lead generation
  • Attendee Experiential Experience
  • End to end exhibition event management


The Results

  • 120% lead attainment and scanned visitors
  • 130%+ attainment event registrations to Oracle Storage